SQL Server: Updating varbinary fields

I'm working on a development database with a lot of varbinary fields - these are great once you have your admin screens but they're a pain in the initial development phase when there is no GUI for loading data. This little T-SQL snippet can be used to update varbinary fields - or adapt it to insert new data into varbinary fields.

update [schema].[table] set Column = (
 SELECT * 
        FROM OPENROWSET(BULK N'E:\Share\Temp\myfile.jpg', SINGLE_BLOB) AS BinaryFile
)